The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academ ...

The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academics� as well as practitioners� thinking will be enriched with novel and significant ideas in terms of research approaches and results. Offering a combination of conceptual papers, empirical research analyses, and case study arti-cles the journal represents a valuable knowledge source and contributes to a better understanding of business market activities. JBM seeks to highlight as well as to integrate various orientations of theoretical, conceptual, and empirical research around the world and take advantage of it. Thus it will provide opportunities for methodological va-riety as well as the enhancement of theories and theory-based empirical research. Each article must prove