Electronic Commerce Research

An empirical study on consumer first purchase intention in online shopping: integrating initial trust and TAM
Exploring the disseminating behaviors of eWOM marketing: persuasion in online video
Modeling users’ acceptance of mobile services
The effects of sequential combinations of virtual experience, direct experience, and indirect experience: the moderating roles of need for touch and product involvement
The mediating role of the dimensions of the perceived risk in the effect of customers’ awareness on the adoption of Internet banking in Iran